| TEAM |
![]() NGUYEN XUAN TRA MI, MBA Chairwoman - Managing Director |
| • She is the Managing Director and high-grade brand communication consultant for many activities of brand building and development in Vietnam. She is also mainly responsible for activities of real estate marketing that appeals to companies and high network individuals interested in serious investment. |
| • Tra Mi has earned her BA Degree in Social Science, Humanities and Business at HCMC Open University, Vietnam. |
| • In 2002 she completed her Master’s program in Business Administration at the Solvay Business School - ULB, Belgium. She successfully achieved her MBA E-Marketing thesis that was researched in the USA. This was a pioneering MBA study in Vietnam in research and between E-marketing and traditional Marketing in real estate business. |
| • Her brand Marketing and direct marketing ability with specialist experience was expressed clearly in the year 2003 when she contacted over 700 offices in the USA. In 2005, she was on a special assignment at DRAFT Communication Company in Europe. Continuously exchanging and inquiring, she joined in the course of marketing and commercial promotion in Singapore, and the program of Project Management from Boston University – USA. |
| • She has been a member of The International Real Estate Federation (FIABCI) since the 58th FIABCI World Congress that took place in Barcelona, Spain 2007. She is also a member of HCMC Real Estate Association and member of Youth Business Association for years. |
![]() JOHNSON VU, MBA Vice Chairman |
| • He is responsible for the high-grade management consultant and brand vision. He has many practical experiences in management, especially in strategy, quality control, marketing, FMCG, system management and customer service. |
| • JOHNSON VU graduated with a Bachelor of Science degree from HCMC Encyclopedic University. |
| • MBA graduate from ULB, Belgium, in 2002, and was one of the top five students. He also achieved a Business Certificate of Onkaparinga Academy - AFESA, Australia in 2004. |
| • He is a member of the risk and crisis management organization IMCA and a Coca-Cola's South-East Region's Quality Manager |
| • Johnson Vu is also one of the founders of the Quality Management System FMCG. |
| • It was through his vision and strategic thinking that he achieved some remarkable successes as, Marketing Manager of Scitechimex, Distribution Developing Manager of Shell Vietnam Downstream in South-East Asia and Coca-Cola Vietnam. |
| • He has participated in many large-scale projects such as pharmaceutical product development and marketing strategy development for Tico, Japan and for the Government in the petroleum industry. |
![]() JEAN PIERRE BAEYENS, PhD in Marketing Marketing Consultant |
| • JEAN PIERRE BAEYENS, PhD (G4B's founder). He is a high level strategic marketing consultant in brand building and development both in Vietnam and Europe. |
| • JEAN PIERRE BAEYENS graduated with a Bachelor of Science degree in Management from Solvay Business School (Brussels University, Belgium, in 1975), and a Master of Business Administration from the Harvard Business School, USA in 1979. He received his PhD for his marketing thesis at Brussels University. |
| • He is also Chairman of Marketing at the Solvay Business School, Brussels University and a Faculty of Economics and École Polytechnique. |
| ACHIEVEMENTS |
| • Jean Pierre BAEYENS is a gifted marketing and customer-care consultant. He specializes not only in fast moving consumer goods but also in the service industry. |
| • He was Marketing Manager of Procter & Gamble Benelux overseeing Belgium, Netherlands, and Luxembourg markets. Then he became the General Manager of Moulinex Belgium – a household appliance multinational corporation operating in all marketing activities. To Jean Pierre marketing is not only a career but also a passion. He is passionate about sharing his marketing experience. He has been successful in founding the Centre of Excellence in the Marketing of Art & Culture (ARTketing), being in charge of teaching Marketing at the famous Solvay Business School, and being a co-founder of the Marketing Communication company G4B in Vietnam. Recently, he established the Consulting and Training Company, COACH EUROPE at Brussels, concentrating on the customer-care field. |
| • For the last eight years in Vietnam he has been responsible for the Master Training Program in Business & Marketing Management jointly launched by Solvay Business School and HCMC Open University. He developed the first overseas Masters Program for Marketing and Advertising with many renowned marketing and advertising specialists participating in the program. |
| • Jean Pierre BAEYENS has been working side-by-side with G4B from its first days accomplishing many successful projects in Vietnam. |






